During the workshop and the Friday Symposium, discussion will center on these main topics, illustrated by case studies:
- Handheld basics: good tour design
- Choosing the platform: audio tour, cellphone, iPhone, proprietary device...
- Getting it done: what you can do in-house, outsource, cutting costs & attracting revenues
- Advanced handhelds: working cross-platform & pre-purposing content; the virtuous circle of pre-, during- & post-visit services; next generation (UGC, social networking...)
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