During the workshop and the Friday Symposium, discussion will center on these main topics, illustrated by case studies:

1. Handheld basics: good tour design
2. Choosing the platform: audio tour, cellphone, iPhone, proprietary device...
3. Getting it done: what you can do in-house, outsource, cutting costs & attracting revenues
4. Advanced handhelds: working cross-platform & pre-purposing content; the virtuous circle of pre-, during- & post-visit services; next generation (UGC, social networking...)