Keynote presentation: Mike Saunders

Can location-aware services change the world?



Mike will look at some of the challenges in developing useful location-aware services, discuss whether ‘social awareness’ can make location-aware services more useful, and ask how we can create services that precipitate real-world actions.


Mike Saunders is Director of Digital Media at KewGardens, overseeing Kew’s digital products including online such as and, installations and increasingly mobile services. Over the past three years he has piloted mobile phone-based audio guides, GPS guides and learning platforms at Kew. Mike has over 15 years of experience developing digital products, including running a digital agency, producing cross-platform projects at Channel 4 Television, and commissioning cultural learning projects at the Department of Culture, Media and Sport.