Mobile Social Media and Emerging Business Models

Tours and mobile programs are beginning to include popular social media functions as standard now, such as 'Tweet this!', share to Facebook and commenting functions. But does this make them mobile social media? What are the different kinds of conversations and audience relationships that arise from different ways of using social media in mobile platforms, and how do these support new business models for the museum?

Speaker's bio:

With a PhD in American art history and a background in filmmaking, curation and art criticism, Nancy Proctor published her first online exhibition in 1995. She co-founded TheGalleryChannel.com in 1998 with Titus Bicknell to present virtual tours of innovative exhibitions alongside comprehensive global museum and gallery listings. TheGalleryChannel was later acquired by Antenna Audio, where Nancy headed up New Product Development for nearly 8 years, introducing the company’s multimedia, sign language, downloadable, podcast and cellphone tours. She also led Antenna’s sales in France from 2006-2007. When Antenna Audio was acquired by Discovery Communications in 2006, Nancy worked with the Travel Channel’s product development team and subsequently headed up research and development for the nascent Discovery Audio brand. She joined the Smithsonian in 2008 as Head of New Media at the American Art Museum, and in 2010 took on the role of Head of Mobile Strategy and Initiatives across the Institution. She continues to teach, lecture and publish widely on museum interpretation for digital platforms, while managing MuseumMobile.info and its wiki and podcast series on mobile interpretation, content and technology for cultural sites. In 2009 Nancy was appointed Digital Editor of Curator: The Museum Journal. This year Nancy is Program Chair for the 2010 Museums Computer Network (MCN) and co-organizer of the Tate Handheld conferences.